Fresh Solutions

We transform scientific communications through custom solutions that reach audiences where they are and in the most relevant way to improve traditional workstreams.

Client challenges are all unique—here are just a few of the ways we have solved them.

MedThink Visualize (the gap identifier): MedThink Visualize is an online, password-secured tool that provides a convenient visual means for identifying gaps in project communication plans, including publication plans.

MedThink Visualize will provide

  • The ability to identify gaps in audience types, objectives, project timing, responsible party, etc
  • Scenario exploration queried live during planning meetings, creating rich discussions and consensus among the group
  • Easily updated communication plans requiring moments, not hours, without the need to create another slide
  • The opportunity for alliance partners to share access to the same plan, ensuring alignment of activities

In addition, the virtual tool will provide unlimited category filters, the ability to view original versus revised plans, sorting of project entries, parent-child linking, progress-to-completion tracking, and importing from and exporting to Excel.

For more information, contact Angie Miller at or Steve Palmisano at

MedThinkConnect (the expert link): MedThink Connect is a secure online collaboration portal that gives you the ability to open a direct line of communication with thought leaders, no matter where they are—helping you make informed decisions faster and in a manner more convenient for the expert.

MedThink Connect will provide

  • The ability to make informed decisions earlier and more efficiently
  • More time with thought leaders and greater depth of input
  • Cost savings due to less frequent in-person meetings
  • Increased credibility and improved reputation within the industry

MedThink Coordinator (the conference manager): A native application for scientific conference planning, data collection, and reporting, MedThink Coordinator serves as a one-stop resource for on-site company personnel (including medical communications personnel), medical science liaisons (MSLs), medical writers, and others. Its purpose is to ensure information is received in a dependable and timely manner and to increase availability of conference intelligence information.

MedThink Coordinator will

  • Consolidate conference planning and intelligence gathering
  • Increase efficiency for teams while on-site to allow more customer interaction
  • Improve access to and retrieval of timely conference information
  • Reduce dependence on e-mails for communication

MedThink Monitor (the competitive edge): MedThink Monitor helps streamline manual efforts to track competitor activities, including publications, medical congress activity, and product website activity. The database is searchable by drug (date, source, and activity), disease (stage, drug, and source), or time frame. It includes reputation monitoring, reporting/search functions, visual interface, and historical repository.

MedThink Monitor will

  • Improve efforts to track competitor activities
  • Streamline searching through the use of various filters
  • Provide a single easy-to-use database accessible from anywhere
  • Eliminate large inefficient spreadsheets
  • Produce alerts to users based on disease state and drugs

MedThink Navigator (the research idea): MedThink Navigator enables efficient analysis of current data and allows medical experts to look at scientific data sets differently. It’s an efficient way to share and collaborate on data searches and create novel medical research ideas based on additional analyses.

MedThink Navigator will

  • Allow medical experts to look at datasets in a new light through queries
  • Help create novel research ideas based on additional analyses
  • Generate formal analyses toward development of abstracts

MedThink CATeRS (the journal gauge): This fresh approach provides an alternative to assessing medical journal relevance. It utilizes a weighted scoring system to evaluate journals based on a collection of attributes (both traditional and modern) used in journal selection. It’s also customizable based on product life cycle and other weighting preferences.

CATeRS stands for

C — Credibility (includes Impact Factor, society affiliation, PubMed indexes, etc)
A — Accessibility (includes circulation, open access, publisher, etc)
T — Trending (includes Twitter followership and activity, etc)
R — Reception (includes primary and secondary audiences, acceptance rates, etc)
S — Speed (includes lead time, rapid publication, issues per year, etc)