Tag Archives: Thought Leadership

You may already know MedThink SciCom for its industry-leading expertise in medical publications, publication management tools, disease state medical education, and scientific platform and lexicon development, but you may not know that we also have extensive expertise in digital strategy and analytics in-house. On top of being a leading medical communications agency, we also help […]

A colleague of mine always stresses the importance of remembering the old adage, “Measure twice, cut once,” because the work you do brainstorming and thinking though alternatives while developing and critically drafting a scientific platform can make a big difference in the effectiveness of scientific communications. Before beginning work on the scientific platform, it is […]

On December 12, 2014, Dheepa Chari (Novartis Pharmaceuticals Corporation) and I copresented a talk on scientific platforms at the Center for Business Intelligence (CBI) 10th Annual Forum for Publication Planning in Philadelphia, PA. Our presentation explored how the development of a strong scientific platform provides the framework for the identification, prioritization, support, understanding, and communication […]