A colleague of mine always stresses the importance of remembering the old adage, “Measure twice, cut once,” because the work you do brainstorming and thinking though alternatives while developing and critically drafting a scientific platform can make a big difference in the effectiveness of scientific communications. Before beginning work on the scientific platform, it is […]

On December 12, 2014, Dheepa Chari (Novartis Pharmaceuticals Corporation) and I copresented a talk on scientific platforms at the Center for Business Intelligence (CBI) 10th Annual Forum for Publication Planning in Philadelphia, PA. Our presentation explored how the development of a strong scientific platform provides the framework for the identification, prioritization, support, understanding, and communication […]

The paramount importance of scientific platforms in the development of medical communications will be discussed in a key presentation given at the Center for Business Intelligence (CBI) 9th Annual Forum on Strategic Publication Planning, which will be held during December 9-10, 2013, in Philadelphia. This talk will present the case that a scientific platform is […]