A colleague of mine always stresses the importance of remembering the old adage, “Measure twice, cut once,” because the work you do brainstorming and thinking though alternatives while developing and critically drafting a scientific platform can make a big difference in the effectiveness of scientific communications. Before beginning work on the scientific platform, it is […]

On December 12, 2014, Dheepa Chari (Novartis Pharmaceuticals Corporation) and I copresented a talk on scientific platforms at the Center for Business Intelligence (CBI) 10th Annual Forum for Publication Planning in Philadelphia, PA. Our presentation explored how the development of a strong scientific platform provides the framework for the identification, prioritization, support, understanding, and communication […]

If recent trends continue, an unprecedented number of journal articles about medical topics will be published in 2014. With easy access to information, federal guidelines to promote transparency in clinical trials, and the high volume of medical research centers, the amount of new medical information shared across many disciplines will make it a struggle for […]