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Executive Summary From “Medical Communications & the Dissemination of Scientific Information” Conference

Top 10 Key Takeaways

The inaugural Q1 Productions conference, Medical Communications & the Dissemination of Scientific Information, held in Boston, Mass., January 30-31, 2012, provided attendees with valuable insights into industry practices and current challenges. The agenda focused on strategies for successful, compliant medical communications and publication planning within the pharmaceutical industry.

The MedThink SciCom team compiled their learnings into an executive summary highlighting their top 10 key takeaways from the event:

1. Companies have placed the medical communications group in a central and crucial role
2. Ensuring compliance requires putting policies into practice
3. Multiple priorities of physician researchers often lead to the need for medical writing support
4. Keeping open lines of communication is essential for resolution of many issues that arise during the manuscript development process
5. There are no well-accepted policies that provide guidance on the author designation process
6. Selection of a journal that is PubMed indexed is the most critical factor in ensuring visibility of data to the readership
7. Honest, transparent reporting of industry trials is the goal of medical journals
8. Quick Response (QR) codes are here, there, and everywhere
9. Greater than 70% of physicians are already using or are interested in using professional online communities
10. Publishing in emerging markets continues to grow in importance

Download the full executive summary to read more about these key insights.

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